Primary offer
Pipeline Engine Sprint
Ready to run the full 30-day pilot now
$6,000 flat. Full stack through to booking, with guarantee terms.
A full outbound engine and eight qualified meetings—in 30 days.
We run an AI-assisted outbound system—signal-based targeting, fast research and drafts, and human review on messaging and approvals—covering deliverability, replies, and booking so you stay in closing mode.
Built for founder-led teams whose pipeline rises and falls with how much time you can spend in market.
By end of week 1: ICP, angles, and outbound sequence locked—before we scale volume.
- Sprint
- 30 days
- Target
- 8 qualified meetings
- Pilot
- $6,000 flat
20 minutes. You’ll get a straight take: sprint, audit first, or not a fit.
Currently accepting 2 Pipeline Engine Sprint pilots—book a fit call to confirm timing and ICP fit.
What the sprint includes
Targeting & list
- ICP and targeting specification (Primary wedge + optional Halo named in writing)
- Programmatic list build and enrichment with research assist—filters finalized with you
Outbound & deliverability
- AI-assisted personalization and sequence iteration; you approve copy on the agreed SLA
- Dedicated sending setup, warmup, and threshold-based safeguards before scale
Pipeline operations
- Reply handling and meeting booking with same-day triage on business days
- Weekly KPI reporting and end-of-sprint handoff to month-2 plan
Your part (client SLA)
The guarantee is real because expectations are explicit. These are the dependencies that keep timelines honest—we’re not asking for busywork; we’re protecting both sides.
- Approve ICP and outbound messaging within 2 business days of request
- Hold at least 6 business hours of weekly calendar availability for qualified conversations
- Respond to deal-specific questions within 1 business day
- Attend booked meetings or send a qualified substitute at the same level
If SLA is breached, guarantee timelines pause until you’re back in compliance—see the framework for disqualifiers and full wording.
Read guarantee & SLA on the framework pageBest fit
- B2B SaaS or infrastructure selling to businesses—not consumer apps
- Best known in fintech; same sprint for dev tools, data, security, and vertical SaaS
- Seed to Series B
- Team size 5 to 80
- Founder-led or inconsistent outbound pipeline
- Canada or US focus
Not a fit
- B2C low-ACV motions
- Mature SDR orgs with stable outbound capacity
- Teams seeking guaranteed closed-won revenue
- Buyers unwilling to approve compliant messaging
How the sprint runs
- 1
Week 1: Lock ICP and messaging
Targeting filters, angles, and outbound sequence—locked before scale (your approvals on SLA).
- 2
Week 2: Launch and calibrate
Controlled volume, health checks, and relevance tuning.
- 3
Week 3: Book and qualify meetings
Reply handling, routing, and calendar fills.
- 4
Week 4: Report and hand off scale plan
Weekly KPIs, insights, and a clear month-2 plan.
Included with your sprint
Named support assets—each ties to delivery so onboarding stays concrete.
Launch Gate Brief
Know what must be true before scaled sends—DNS, warmup posture, and pause rules in one view.
Qualified Meeting Rubric (one-page)
Shared checklist for what counts toward the guarantee—ICP, seniority, attended, pain confirmed.
Weekly Proof Snapshot
A consistent weekly KPI shape so progress is visible without vanity metrics.
Measurement, not vanity metrics
We document how a meeting counts as qualified, what “attended” means, and weekly KPIs against the sprint target—not logo walls. Full rubric on the framework page.
What you can verify before you pay
- Written definitions for qualified and attended meetings (see framework)
- Weekly KPI roll-up format tied to the 8-meeting target
- Reply handling and booking scope—what we own end to end
- Guarantee boundaries, your SLA, and plain-English disqualifiers
Sprint length
30 days
Target outcome
8 qualified meetings
Pilot investment
$6,000 flat
What you’ll see in the framework
- How “qualified” and “attended” are defined for your sprint
- Weekly KPI roll-up against the 8-meeting target
- Room for team notes without moving the rubric
After the 30 days
Month one proves the motion in your market. Month two is ongoing execution—sourcing, sequences, deliverability, replies, and weekly reporting. Standard ongoing engagement is $8,500/mo; we confirm scope on the pilot wrap-up call. After two successful retainer months, an optional performance-linked plan may fit—a $6,500/month base plus per-meeting fees above an agreed baseline—only if both sides want variable comp.
Choose your path
One fit call—we’ll point you to sprint, audit, or pass.
Diagnostic first
Paid diagnostic audit
Want a written operating plan before committing to outbound volume
$2,500 flat, delivered in 5 business days: ICP & segmentation teardown, message & sequence teardown, deliverability risk review, a 30-day outbound execution blueprint, plus sprint recommendation and projected KPI targets. 40% of the audit fee credits toward the sprint if you start within 14 days—so the audit is a down payment, not a dead cost.
Not a fit
B2C low ACV, enterprise-only gates, or need guaranteed closed-won
We’ll say so and point you elsewhere when we can.
FAQ
No. We guarantee attended qualified meetings under the agreed rubric and client SLA.
Fast approvals (ICP and messaging within 2 business days), at least 6 business hours of weekly calendar availability, responses to deal-specific questions within 1 business day, and that you attend booked meetings or send a qualified substitute.
We use dedicated sending infrastructure, warmup controls, and threshold-based safety checks before scaling. If health thresholds trip, we pause scale until it’s safe—that protects your domains long term.
Yes. Start with the $2,500 audit; 40% of that fee rolls into the sprint if you move within 14 days.
Most failed programs are high-volume spray with weak targeting. This pilot is signal-based, role-constrained, and optimized to attended qualified meetings—not vanity reply rates. You also get explicit measurement and a guarantee tied to definitions, not vibes.
You can—but you still integrate targeting, copy, deliverability, replies, booking, and reporting. The sprint is a single operator-owned system with a defined outcome, SLA on both sides, and an extension clause if we miss the meeting target.
Typically calendar access for booking, approval for outbound copy, and whatever CRM or list context you already trust. We don’t need unfettered access to your customer PII beyond what’s required to run the pilot; specifics are confirmed on the fit call.
The audit delivers a written operating plan in 5 business days—ICP and segmentation teardown, messaging and sequence teardown, deliverability risk review, 30-day execution blueprint, and sprint recommendation with KPI targets. The sprint is the full 30-day execution with booking and weekly reporting. 40% of the audit fee credits toward the sprint if you start within 14 days.
Meetings outside the signed ICP, below required seniority, missed by your team, or where pain isn’t confirmed on the call don’t count—see the framework page for the full disqualifier list in plain language.
If pipeline is inconsistent, fix it this month.
On the call we’ll tell you straight: sprint, audit first, or wait.